1
2
3
4
5
josh fallon design
josh fallon design
The Brief: A self-promotional, tongue-in-cheek holiday gift targeting the creative industry.
The Design: A custom-illustrated six-pack featuring interactive, multi-layered label graphics.
The Narrative: Illustrated dragon archetypes and peel-away shield labels satirize the "bad client" experience.
The Scope: Brand concept, custom illustration, structural packaging, and editorial booklet layout.